Copywriter + Content Creation

A copywriter is an expert at strategically writing content for marketing campaigns, websites, blogs, publications and more. They are create a professional voice for your brand.  In digital marketing, content writing is all about educating or entertaining, and copywriting is all about persuading. You'll typically perform content writing when creating organic website content.
 
In comparison, you'll perform copywriting when creating paid ads and other pieces of sponsored text content.