The importance of marketing for your business is that it makes the customers aware of your products or services, engages them, and helps them make the buying decision.

Furthermore, a marketing plan, a part of your business plan helps in creating and maintaining demand, relevance, reputation, competition, etc. Without understanding the importance of marketing, it may be a little difficult to manage and run a profitable business in today’s world.

Advertising is the best way to communicate to the customers. Advertising helps informs the customers about the brands available in the market and the variety of products useful to them. Advertising is for everybody including kids, young and old. It is done using various media types, with different techniques and methods most suited.

Marketing and advertising come in both print and digital formats and for campaigns both large and small. Print marketing uses physically printed media (tangible product) to reach potential customers such as brochures, newspapers or magazines. While digital marketing (or advertising) refers to marketing through online channels, such as websites, banner ads, social media platforms, apps, streaming content, and more. Digital ads span multimedia formats, including text, image, audio, and video.

Print ads were once the standard format for creative advertising but with the rise of techinology, digital advertising has surpassed print ad spend. 

The following are products & services that Peninsula Creative Co offers.​